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Your Retail Strategies Deserve a Tailored Approach

Thread Advisors are more than just retail consultants. We work shoulder to shoulder with you to align your people, processes, and priorities for change that sticks.

Professional retail consultants team reviewing business strategy with client on laptop in bright contemporary workspace

Strategy to Solution. Threaded For Impact.

60+

years of retail experience from our founders

2

female founders with deep industry ties

20+

expert advisors in our thread network

Founded by seasoned retail experts, backed by a growing bench of industry professionals, built for lasting impact.

A Clear Path to Success

When you are ready to launch your big ideas, we show up as partners – zeroed in on your culture, goals, and challenges. The result? Strategy that works in the real world.

Holiday Readiness Guide

Free Download

Make this season your strongest yet. Download the Holiday Readiness Guide with the 5 essentials every retailer needs to win at Holiday.

Our Tailored Approach

From strategy to activation, we help you craft best-in-class solutions designed specifically for your organization.

Strategy Meets Reality

Every plan honors your teams, respects your systems, and celebrates your culture.

Partnership at Every Turn

From first vision to lasting impact, you get results that shift how your organization truly operates.

Process with People at the Core

Strategy only works when it supports the people behind it. We never lose sight of that.

Expertise That Feels In-House

The right expertise, right when you need it – delivered with care, trust, and alignment.

Customized Services, Woven With Purpose

Merchandising & Commercial Strategy

Smart products need smarter strategies. We transform ideas into strategies that deliver profit across every channel.

  • Tailor assortments that resonate across digital, DTC, and wholesale channels

  • Accelerate speed-to-market with agile go-to-market calendars

  • Create pricing strategies that protect margin while driving volume

  • Balance brand vision and financial goals with data-driven alignment

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Retail Operations

When operations feel chaotic, growth stalls. We thread clarity through complexity.

  • Turn labor challenges into optimized coverage that flexes with demand

  • Deliver clear, timely, and actionable communication across field and store teams

  • Streamline receiving, replenishment, and product movement to the sales floor

  • Build peak season readiness that turns pressure into performance

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Learning Design

Great strategies deliver ROI when leaders are equipped to perform. We build capability through learning that lasts.

  • Accelerate new hire productivity with onboarding that actually works

  • Create blended learning programs that combine e-learning, microlearning, and train-the-trainer sessions

  • Grow leaders with emerging talent programs, coaching, and leadership frameworks

  • Develop capability with merchant, leadership, and sales academies built for your business

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Organizational Transformation

Change happens. Our proprietary framework makes it stick.

  • Turn resistance into momentum with change management strategies that are embraced

  • Navigate system rollouts and restructures with confidence, not chaos

  • Prepare leaders to guide transformation with clarity and confidence

  • Develop communication and engagement plans that keep teams aligned and informed

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Thread Advisory Group's Leadership

Anna Kenney | Co-Founder, Managing Partner

Retail Strategist.
Assortment Architect.
People-First Problem Solver.

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Carrie Habel | Co-Founder, Managing Partner

Strategy Architect.
Transformation Driver.
Human-Centered Leader.

LinkedinMeet Carrie

Turn Strategy Into Results That Last

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Carrie Habel

Building her foundation at iconic brands like L Brands, Estée Lauder, and Marshall Field’s, Carrie brings a powerful blend of retail leadership, operational transformation, and change management expertise to help organizations grow with clarity and impact. Leading large-scale initiatives in store operations, field leadership, and learning and talent development, Carrie has helped founders and entrepreneurs streamline operations, shape culture, and scale with confidence. Through Thread Advisory Group, she helps both established brands and emerging businesses bridge the gap between strategy and execution — ensuring that change feels natural, sustainable, and human-centered.

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Anna Kenney

Drawing from her experiences scaling Victoria’s Secret PINK, overhauling CPG operations at Walgreens, and managing key accounts at Adidas, Anna brings a unique combination of merchandising proficiency, operational expertise, and consumer psychology to help retail organizations bridge the gap between strategic vision and profitable execution. Her track record of creating new processes, driving transformations, and delivering growth naturally led her to found Thread Advisory Group where she solves her clients’ most pressing challenges: connecting high-level strategy to frontline execution and bringing their best ideas to life in ways that genuinely resonate with their customers.

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Carrie Habel

Carrie Habel brings a powerful blend of retail leadership, operational transformation, and change management expertise to help organizations grow with clarity and impact.

Beginning her career on the frontlines of retail, she has influenced sales growth, talent development, and operational effectiveness at iconic brands like L Brands, Estée Lauder, Marshall Field’s, Saks, Neiman Marcus, Bloomingdale’s, Macy’s, and Nordstrom.

Additionally, with over a decade of consulting experience, Carrie has advised organizations such as New Balance, T-Mobile, JCPenney, At Home, CAVA, Coast Guard Exchange, Pandora, and Sally Beauty — helping them streamline operations, shape culture, and scale with confidence.

Beyond retail, she has partnered with health and wellness businesses — including chiropractors, compound pharmacies, and IV drip studios — empowering them to optimize business processes, enable expansion, and build sustainable growth models.

At the Thread Advisory Group, Carrie leverages her diverse and deep-seated expertise, blending her experience in global retail leadership with her leadership in entrepreneurial wellness consulting to help clients bridge strategy and execution.

She’s known for her unique and powerful people-centered approach that ensures transformation connects from the home office to the sales floor, creating results that last.

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Anna Kenney

Anna brings a rare blend of merchandising fluency, operational expertise, and customer psychology to help retail organizations bridge the gap between strategic vision and profitable execution.

Her foundation was built at Victoria’s Secret PINK, where she learned the art of product storytelling and innovation-driven merchandising while helping launch the PINK Yoga business and develop speed-to-market models that reshaped brand operations.

At Walgreens, she streamlined processes across Frozen Food, Ice Cream, and Bakery categories—transforming product-to-shelf efficiency and strengthening her ability to turn operational complexity into clarity.

Her time in Key Account Sales at Adidas sharpened her strategic influence skills, helping cross-functional teams expand category presence while protecting authentic brand positioning.

After Adidas, Anna followed her passion for teaching and transformation into consulting, helping retail and consumer brands solve their most pressing challenges—from software implementation and merchandising process design to capability-building and team training. Of note, she helped design a Merchandising Academy for a $5B sneaker brand, equipping merchants with the skills to think strategically, act commercially, and execute with precision.

Through Thread Advisory Group, Anna now channels her experience to help clients connect strategy to storefront, streamline complexity, and bring their best ideas to life—always with a people-first, teacher-at-heart approach.

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